Beauty & cosmetics
Shade, ingredient and routine questions, answered from your own product data.
Kanesh's AI answers on WhatsApp from the product information and guides you upload, and from your live Shopify catalogue. It doesn't improvise about skin: reactions and anything personal go to your team.
Illustration: on WhatsApp, a customer asks a beauty store whether its night serum contains fragrance, because her skin is sensitive. Inside Kanesh, the AI reads the serum's published product information, checks the draft and replies that the product information lists no added fragrance, with a link to the full ingredient list. When she says she reacted to a serum before, the AI doesn't advise: it hands the conversation to a person on the store's team with the reason.
Illustrative demo · synthetic data
The conversations you get every day
What beauty customers ask before and after they buy.
Some questions are about the product. Some are about the person's skin. Kanesh treats them differently.
Shade
I'm fair with warm undertones. Which shade should I pick?
- What the answer needs
- Your shade guide and the shade descriptions in your catalogue.
- In Kanesh
- AI answer from your shade guide and catalogue
Ingredients
Does the night serum contain fragrance?
- What the answer needs
- The ingredient list you've published for that product, and nothing else.
- In Kanesh
- AI answer from your product information
Routine
What should I use after the cleanser?
- What the answer needs
- Your routine guide and the products that fit it.
- In Kanesh
- Recommendations from your catalogue
Reactions
I got red patches after using it. What should I do?
- What the answer needs
- A person on your team, straight away.
- In Kanesh
- Handoff with the reason and the conversation
Order status
Has my order shipped yet?
- What the answer needs
- Live status and tracking, shared only after checking who's asking.
- In Kanesh
- Order status after verifying the customer
Launches
When does the new palette come out?
- What the answer needs
- The date you've published, and a way to hear about it if they opt in.
- In Kanesh
- Knowledge base answer, then a campaign to opted-in customers
How Kanesh handles them
Product answers from your data. Skin questions to a person.
The AI works from what you publish about each product. When a question is about someone's skin rather than your product, it steps aside.
Ingredients from your data, not the internet
Upload ingredient lists, shade guides and how-to-use notes. The AI is instructed to answer only from what you've uploaded, and when something isn't there, your rules can send the conversation to a person.
Source: product information you upload
Routines built from your catalogue
The AI suggests products from your live Shopify catalogue, with the price, a link and whether it's in stock.
Source: your Shopify catalogue
Every reply checked before it's sent
Replies are checked against your data and rules. If a statement about a product can't be backed up by your data, a person answers instead.
Source: your data and rules
Skin concerns go to a person
Reactions, allergies and questions about a skin condition are handed to your team with the reason and the conversation so far. You set the rules for when that happens.
Source: your handoff rules
Order status after verification
“Has my order shipped?” gets live Shopify data, including tracking, once the AI has checked the customer is on the order.
Source: live Shopify orders
Launches to opted-in customers
Announce launches as WhatsApp campaigns and send approved templates for abandoned carts, only to people who gave permission.
Source: your opted-in audience
What stays with your team
The AI is set up to talk about your products, not about the customer's skin. Under your rules, these go to a person, with the reason and the context:
- Reactions, irritation or allergies
- Whether a product suits a skin condition
- Shades or ingredients your data doesn't cover
- Changing, cancelling or refunding an order
- Anything your own rules send to a person
- Your product claims: you approve them under the EU cosmetics rules (Reg. (EC) 1223/2009 and Reg. (EU) 655/2013), and the AI answers only from the content you approved
The idea for beauty
It answers from your label, not from the internet.
Beauty questions come with a lot of noise from elsewhere. Kanesh keeps the AI to what you've published about each product and hands anything about a person's skin to someone on your team.
- Ingredient answers based on the information you upload
- Shade guidance from your own guide and catalogue
- Replies checked against your data before they're sent
- Reactions and allergies handed off, with the conversation
Use cases
Where beauty brands start.
- Pre-sale questionsShade, ingredient and routine questions answered before checkout.
- Order status (WISMO)Live order status and tracking after verifying the customer.
- Abandoned cart recoveryApproved WhatsApp templates for abandoned carts, to customers who opted in.
- VIP & conciergeTag your best customers and assign their conversations to a person.
Questions from beauty brands
How does the AI recommend a shade?
Where do the ingredient answers come from?
What happens if a customer reports a reaction?
Who is responsible for what the AI says about our products?
Can we send launch news on WhatsApp?
Which languages does the AI reply in?
Free diagnosis
See what your conversations are leaving on the table.
We review up to 180 days of your WhatsApp history and send you a written diagnosis within 48 hours. Free, and nothing is connected until we've agreed in writing how your data is handled.