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Kanesh

Beauty & cosmetics

Shade and ingredient questions, answered from your data.

The AI answers on WhatsApp from your product guides and Shopify catalogue. It doesn't improvise about skin: that goes to your team.

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Unbranded skincare bottles and jars on natural linen in soft morning light

What beauty customers ask, before and after buying.

Some questions are about the product. Some are about the person's skin. Kanesh treats them differently.

  • “I'm fair with warm undertones. Which shade should I pick?”

    What the answer needs
    Your shade guide and the shade descriptions in your catalogue.
    In Kanesh
    AI answer from your shade guide and catalogue

  • “Does the night serum contain fragrance?”

    What the answer needs
    The ingredient list you've published for that product, and nothing else.
    In Kanesh
    AI answer from your product information

  • “What should I use after the cleanser?”

    What the answer needs
    Your routine guide and the products that fit it.
    In Kanesh
    Recommendations from your catalogue

  • “I got red patches after using it. What should I do?”

    What the answer needs
    A person on your team, straight away.
    In Kanesh
    Handoff with the reason and the conversation

  • “Has my order shipped yet?”

    What the answer needs
    Live status and tracking, shared only after checking who's asking.
    In Kanesh
    Order status after verifying the customer

  • “When does the new palette come out?”

    What the answer needs
    The date you've published, and a way to hear about it if they opt in.
    In Kanesh
    Knowledge base answer, then a campaign to opted-in customers

Product answers from data. Skin questions to people.

The AI works from what you publish about each product. When a question is about someone's skin rather than your product, it steps aside.

  • Ingredients from your data, not the internet

    The AI is instructed to answer only from the ingredient lists, shade guides and how-to-use notes you upload.

    Source
    product information you upload
    AI agent 

  • Routines built from your catalogue

    The AI suggests products from your live Shopify catalogue, with the price, a link and whether it's in stock.

    Source
    your Shopify catalogue
    AI agent 

  • Every reply checked before it's sent

    Replies are checked against your data and rules, and a person answers any product claim your data can't back up.

    Source
    your data and rules
    How our AI works 

  • Skin concerns go to a person

    Reactions, allergies and skin-condition questions go to your team with the reason and the conversation, under rules you set.

    Source
    your handoff rules
    Inbox & helpdesk 

  • Order status after verification

    “Has my order shipped?” gets live Shopify data, including tracking, once the AI has checked the customer is on the order.

    Source
    live Shopify orders
    AI agent 

  • Launches to opted-in customers

    Announce launches as WhatsApp campaigns and send approved templates for abandoned carts, only to people who gave permission.

    Source
    your opted-in audience
    Campaigns 

What stays with your team

The AI is set up to talk about your products, not about the customer's skin. Under your rules, these go to a person, with the reason and the context:

  • Reactions, irritation or allergies
  • Whether a product suits a skin condition
  • Shades or ingredients your data doesn't cover
  • Changing, cancelling or refunding an order
  • Anything your own rules send to a person
  • Your product claims: you approve them under the EU cosmetics rules (Reg. (EC) 1223/2009 and Reg. (EU) 655/2013), and the AI answers only from the content you approved

It answers from your label, not the internet.

Kanesh keeps the AI to what you've published about each product, and hands anything about a person's skin to your team.

  • Ingredient answers based on the information you upload
  • Shade guidance from your own guide and catalogue
  • Replies checked against your data before they're sent
  • Reactions and allergies handed off, with the conversation

Illustration: on WhatsApp, a customer asks a beauty store whether its night serum contains fragrance, because her skin is sensitive. Inside Kanesh, the AI reads the serum's published product information, checks the draft and replies that the product information lists no added fragrance, with a link to the full ingredient list. When she says she reacted to a serum before, the AI doesn't advise: it hands the conversation to a person on the store's team with the reason.

Where beauty brands start.

Customer story

Alma Concept

Uruguay · Skincare

Replies in minutes, launches measured in orders.

26.9% of September launch recipients clicked and ordered within 7 days · attributed by click

Read the story 

Questions from beauty brands

How does the AI recommend a shade?
Shade advice comes from your shade guide and the shade descriptions in your catalogue, not from photos. If those don't settle it, the conversation goes to your team.
Where do the ingredient answers come from?
From the product information you upload or keep in your catalogue. The AI is set up not to fill gaps: if an ingredient or allergen isn't listed there, your rules can hand the question to a person.
What happens if a customer reports a reaction?
The AI is set up not to advise. It hands the conversation to your team with the reason and everything said so far. You decide which situations always go to a person.
Who is responsible for what the AI says about our products?
Your brand. Each brand is responsible for its own cosmetic product claims under Regulation (EC) No 1223/2009 and the common criteria of Regulation (EU) No 655/2013, and, for products that aren't cosmetics, the rules that apply to them. The AI answers only from the content you approve and upload, and is set up not to add claims of its own. Review your content before you upload it.
Can we send launch news on WhatsApp?
Yes, as WhatsApp campaigns to people who opted in. Every opt-in is stored with the exact text the person accepted and how they gave it. Messages outside the 24-hour window use templates approved by Meta.
Which languages does the AI reply in?
Spanish and English. The interface is also available in both languages.

See what your conversations are missing.

See how your channels, team and AI work together. Let’s talk about your operation and your plan.

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