Pricing
One fee based on what you sell. No per-conversation charges.
Your plan is set by your store's online sales, not by how many customers write to you. Every plan has every feature and the AI; plans differ only by size.
Plans
Per month, billed annually
Starter
Online sales a month
Up to €85k€279/month
Per month, billed annually
- conversations a month (fair use)
- 1,000 conversations a month (fair use)
- seats
- 3 seats
Every feature and the AI
No per-conversation charges. The AI is never switched off.
Get a diagnosis · StarterGrowth
Online sales a month
€85k–250k€990/month
Per month, billed annually
- conversations a month (fair use)
- 4,000 conversations a month (fair use)
- seats
- 10 seats
Every feature and the AI
No per-conversation charges. The AI is never switched off.
Get a diagnosis · GrowthScale
Online sales a month
€250k–500k€1,990/month
Per month, billed annually
- conversations a month (fair use)
- 8,000 conversations a month (fair use)
- seats
- 25 seats
Every feature and the AI
No per-conversation charges. The AI is never switched off.
Get a diagnosis · ScalePro
Online sales a month
€500k–850k€2,990/month
Per month, billed annually
- conversations a month (fair use)
- 12,000 conversations a month (fair use)
- seats
- 40 seats
Every feature and the AI
No per-conversation charges. The AI is never switched off.
Get a diagnosis · ProEnterprise
Online sales a month
Over €850kfrom
€4,900/month
Per month, billed annually
- conversations a month (fair use)
- 20,000+ conversations a month (fair use)
- seats
- 50 seats
Every feature and the AI
No per-conversation charges. The AI is never switched off.
Get a diagnosis · Enterprise
Prices in euros exclude VAT and other applicable taxes.
USD prices for the Americas, with the same sales thresholds in dollars; billed in USD. Taxes excluded.
Channel fees (WhatsApp by Meta, voice minutes) are paid separately from a prepaid balance.
How your plan is set
Your online sales set the band.
One figure decides your plan, and it comes from your own Shopify data.
- The average monthly online sales of the last 12 months, from Shopify
- Excluding VAT and other taxes, returns and sales in physical stores
- In USD, the thresholds are the same numbers, in dollars
- Reviewed at renewal with the last 12 months. No automatic upgrade mid-term
- If your sales drop, your band drops too
Fair use
We count conversations. We don't charge for them.
Conversations are counted only to check fair use. Each plan publishes its fair-use figure, and going over it never adds a charge.
What counts as a conversation
- A thread with one contact, on any channel, opened by an inbound message or a reply to a campaign
- It stays one conversation until 24 hours pass without activity
- Counted once, whether the AI, a person or both handle it
Doesn't count
- Spam that's filtered out
- System messages
- Campaign sends nobody replied to
If you go over
If your store goes over its fair use two months in a row, we talk and propose the next plan at renewal, never mid-cycle. No surprise charges, and the AI is never switched off. Black Friday and other seasonal peaks don't count. Enterprise starts at 20,000 conversations and is set in your proposal above €2M ($2M) a month in online sales.
Channel consumption
Channel fees stay separate, and always visible.
What Meta or a phone carrier charges isn't part of your plan. It's paid from a prepaid balance and shown apart from the plan.
WhatsApp (Meta)
Meta's per-message fees are passed through at cost. Marketing templates may carry a surcharge, which we state up front.
Voice minutesBy market
The phone switchboard is an add-on available by market. Minutes are paid from the same balance.
Prepaid balance
Channel usage is prepaid from a balance, kept apart from your plan.
In every plan
No modules to unlock.
Plans differ only by size: your sales band, fair use and seats. Every feature is in every plan.
- Native Shopify connection
- Shared inbox for WhatsApp, Instagram, Messenger, email and web chat
- AI agent that answers from your knowledge and store data, and hands off with context
- WhatsApp campaigns to opted-in audiences, with orders shown as attributed or estimated
- Sales pipeline tied to each conversation, and automatic follow-ups
- Dashboards for sales, support, campaigns and AI quality
Compare plans
Every feature is in every plan. What changes is the size of your store.
| Feature | Starter | Growth | Scale | Pro | Enterprise |
|---|---|---|---|---|---|
| Plan size | |||||
| Online sales a month | Up to €85k | €85k–250k | €250k–500k | €500k–850k | Over €850k |
| Fair use (conversations a month) | 1,000 | 4,000 | 8,000 | 12,000 | 20,000+ |
| Seats | 3 | 10 | 25 | 40 | 50 |
| No per-conversation charges; the AI is never switched off | Included | Included | Included | Included | Included |
| Inbox | |||||
| Shared inbox: WhatsApp, Instagram, Messenger, email, web chat | Included | Included | Included | Included | Included |
| Assignment to people or teams, internal notes | Included | Included | Included | Included | Included |
| Saved replies, macros, tags and saved views | Included | Included | Included | Included | Included |
| Business hours and SLA targets with alerts | Included | Included | Included | Included | Included |
| AI agent | |||||
| Answers from your knowledge base and store data | Included | Included | Included | Included | Included |
| Order status from Shopify, after verifying the customer | Included | Included | Included | Included | Included |
| Handoff to your team with the reason and context | Included | Included | Included | Included | Included |
| Suggested replies your team approves or edits | Included | Included | Included | Included | Included |
| WhatsApp and campaigns | |||||
| Official WhatsApp Business Platform, templates with media | Included | Included | Included | Included | Included |
| WhatsApp campaigns to opted-in audiences | Included | Included | Included | Included | Included |
| Orders after campaigns, attributed or estimated | Included | Included | Included | Included | Included |
| Consent stored with the exact text accepted | Included | Included | Included | Included | Included |
| Visual flows and automatic follow-ups | Included | Included | Included | Included | Included |
| Sales and analytics | |||||
| Sales pipeline tied to each conversation | Included | Included | Included | Included | Included |
| Dashboards and custom views | Included | Included | Included | Included | Included |
| Integrations and add-ons | |||||
| Native Shopify and Klaviyo connections | Included | Included | Included | Included | Included |
| Phone switchboard | Add-on, by market | Add-on, by market | Add-on, by market | Add-on, by market | Add-on, by market |
Prices in euros exclude VAT and other applicable taxes. USD prices for the Americas, with the same sales thresholds in dollars; billed in USD. Taxes excluded.
Services
Onboarding and success, priced on their own.
Services are separate from the software plan, so you only pay for the help you need.
Guided onboarding
We connect your channels, load your knowledge, set the handoff rules and build your first flows and campaigns with your team. One-off.
- Starter
- —
- Growth
- €1,500
- Scale
- €5,000
- Pro
- €5,000
- Enterprise
- from €12,000
Starter has no guided onboarding package. Ask us about getting set up.
Success
A success manager who reviews AI quality, handoffs and campaign results with you and proposes what to change next.
- Monthly
- €990/month
Prices in euros exclude VAT and other applicable taxes. USD prices for the Americas, with the same sales thresholds in dollars; billed in USD. Taxes excluded.
Pricing questions
How is my plan's band calculated?
What if our sales grow or drop?
What exactly is a conversation?
What happens if we go over our fair use?
Why don't you charge per conversation?
Are WhatsApp (Meta) fees included?
What does onboarding cost?
What is the founding brands offer?
Annual or monthly billing?
What's not included in a plan?
Why is there no free plan or free trial?
How does the diagnosis work?
Which currency do you bill in?
Free diagnosis
See what your conversations are leaving on the table.
We review up to 180 days of your WhatsApp history and send you a written diagnosis within 48 hours. Free, and nothing is connected until we've agreed in writing how your data is handled.