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Customers

Customer stories, method included.

Two brands on Kanesh. Every figure shows its period and how it was measured.

A number means nothing without its method.

Every story follows the same rules, so you can compare them and judge them yourself.

  • Published with permission

    We name a brand only with its permission, and quote a person only once they approve the words.

  • Baseline, where there is one

    What the numbers looked like before, how they were measured, and whether they compare with the result.

  • A stated period

    The dates the result covers, not the best week we could find.

  • The method in view

    How each figure was calculated, and whether it is measured, attributed or estimated.

  • Limits included

    What didn't work, or what the numbers can't tell you.

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