ROI calculator
Run a scenario with your own numbers.
Estimate the team time an AI agent could free, the sales you might recover from conversations that go unanswered today, and what Kanesh would cost. Every assumption is yours, and every formula is on this page.
Your scenario
Per monthTeam hours freed (estimate)
30 h
300 AI-answered conversations × 6 min. Worth €540 at your hourly cost.
Revenue from conversations answered
Scenario, not a forecast€86
1.4 orders × €60, from 18.0 pre-sale conversations that go unanswered or late today. Gross profit: €35.
Kanesh cost
€990
Growth plan for €150,000 a month in online sales (€85k–250k). Annual billing, excluding VAT. No per-conversation charges.
Net scenario
Scenario, not a forecast−€415
Value of team time + gross profit − Kanesh cost. Revenue is not profit, so it isn't used directly.
A negative figure means that, with these assumptions, the time and margin don't cover the plan. Check your assumptions against real conversations before you draw a conclusion either way.
Fair use on Growth: 4,000 conversations a month
Your 1,000 conversations a month are within it.
- WhatsApp fees charged by Meta, and other channel costs, are separate and not included.
- Switching currency changes Kanesh's prices only. Your sales, order value and team cost are not converted; the plan thresholds are the same numbers in euros and dollars.
Show the math with your numbers
- AI-answered conversations = 1,000 × 30% = 300
- Team hours freed = 300 × 6 min ÷ 60 = 30.0 h
- Value of team time = 30.0 h × €18 = €540
- Pre-sale conversations recovered = 1,000 × 30% × 20% × 30% = 18.0
- Scenario orders = 18.0 × 8% = 1.4
- Scenario revenue = 1.4 × €60 = €86
- Scenario gross profit = €86 × 40% = €35
- Plan for €150,000 a month in online sales = Growth (€85k–250k)
- Kanesh cost = Growth fee = €990
- Fair use = 4,000 conversations a month; yours = 1,000
- Net scenario = €540 + €35 − €990 = −€415
How we calculate
Seven figures, all monthly. The same formulas run in the calculator above.
1.AI-answered conversations
= C × a
2.Team hours freed (estimate)
= C × a × minutes ÷ 60
Valued at your hourly cost. Freed time is capacity; it only becomes a saving if you use it elsewhere.
3.Pre-sale conversations recovered
= C × p × u × a
Only pre-sale conversations that go unanswered or late today, and only the share the AI could answer.
4.Revenue scenario
= C × p × u × a × cr × AOV
Gross profit = revenue × m.
5.Kanesh plan
= the plan whose online sales band contains S
Up to 85k a month is Starter, 85k–250k Growth, 250k–500k Scale, 500k–850k Pro, over 850k Enterprise. Same thresholds in euros and dollars.
6.Kanesh cost
= the plan's monthly fee
Annual-billing price per month, excluding VAT; monthly billing costs 15% more. No per-conversation charges: C is only compared with the plan's fair use, which never adds a charge.
7.Net scenario
= value of team time + gross profit − Kanesh cost
Variables
- S
- average monthly online sales (last 12 months, excluding VAT, returns and physical stores)
- C
- conversations per month
- a
- share the AI could answer (your assumption)
- p
- share of pre-sale conversations
- u
- share unanswered or answered late today
- cr
- conversion of answered pre-sale conversations
- AOV
- average order value
- m
- gross margin
What this calculator leaves out
- Meta's WhatsApp fees and any other channel costs.
- Onboarding and success services, and taxes.
- Time your team spends setting up and reviewing the AI, especially in the first month.
- Effects that are hard to measure honestly, such as repeat purchases or fewer complaints. We'd rather leave them out than guess.
- Campaigns. Orders after a campaign are measured in Kanesh with the method shown (attributed or estimated), not predicted here.
Plan prices used
Per month with annual billing, excluding VAT. Your online sales set the plan; plans differ only by size, not by features.
| Plan | Online sales a month (€ or $) | EUR | USD | Fair use (conversations a month) |
|---|---|---|---|---|
| Starter | Up to85k | €279 | $329 | 1,000 |
| Growth | 85k–250k | €990 | $1,149 | 4,000 |
| Scale | 250k–500k | €1,990 | $2,290 | 8,000 |
| Pro | 500k–850k | €2,990 | $3,490 | 12,000 |
| Enterprise | Over850k | from €4,900 | from $5,690 | 20,000+ |
Enterprise pricing depends on your proposal; the calculator uses the starting price. Conversations are counted only for fair use; there are no per-conversation charges.
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