- Pricing
WhatsApp Business app vs Platform: a guide for ecommerce
What the WhatsApp Business app and Platform allow, how the 24-hour window, templates and per-message pricing work, and when coexistence makes sense.
10 min read
Resources
Guides, templates and tools for WhatsApp commerce.
Everything we've learned about selling and serving customers on WhatsApp, written for ecommerce teams in English and Spanish. Practical, dated and checked against primary sources.
Meta's rules and prices change often. Every resource says when it was checked and links to the source.
Start here
Template library
24 WhatsApp templates to adapt
Cart, order updates, reviews, VIP and opt-in, in English and Spanish, with Meta category, buttons and variables.
Run a scenario with your numbers
Team hours freed, a revenue scenario and Kanesh's cost, with every formula shown. A scenario, not a promise.
Guides
In-depth guides on the WhatsApp Business Platform, consent and AI customer service.
- Pricing
WhatsApp Business app vs Platform: a guide for ecommerce
What the WhatsApp Business app and Platform allow, how the 24-hour window, templates and per-message pricing work, and when coexistence makes sense.
10 min read
- Consent & compliance
WhatsApp marketing consent in the EU, Spain and LatAm
Meta's opt-in rules, the GDPR, Spain's LSSI and Latin American data laws: how to collect, record and honor WhatsApp marketing consent. Not legal advice.
9 min read
- AI
- Customer service
AI customer service for ecommerce: when to hand off
A practical framework for AI and human customer service: what to automate, how to ground answers in order data, when to hand off, and what to measure.
8 min read
Playbooks
Step-by-step setups: goal, prerequisites, the setup in Kanesh, what to measure and the usual mistakes.
- Marketing and ecommerce
WhatsApp abandoned-cart flow
Set up a WhatsApp abandoned-cart flow in Kanesh: consent, two templates, timing, replies in the inbox and how to read the results.
8 min read - Customer service
Answer order status without a person
Let the AI answer "where is my order?" with live Shopify data after verifying the customer, and hand off the cases it shouldn't handle.
7 min read - Marketing
Launch a WhatsApp campaign to opted-in customers
From audience to approved template to send speed: a WhatsApp campaign only to people who opted in, with replies answered and orders attributed.
9 min read - Customer service leads
AI and human handoff rules for your first 30 days
A week-by-week plan for your first month with an AI agent: what it answers, when it hands off, who picks up, and what to review each week.
10 min read
Templates, glossary and calculator
Reference material to use while you set things up.
WhatsApp template library
24 message templates for ecommerce, filterable by Meta category and use case, with a copy button.
24 templates · EN and ESGlossary
From BSP and Coexistence to grounding and attribution: short, factual definitions with sources.
40+ terms · A to ZROI calculator
Your assumptions, transparent formulas, EUR or USD. Nothing you type leaves your browser.
Runs in your browser
Compare, learn how it works, and stay up to date
Fair, sourced comparisons, product documentation, release notes and sessions.
All comparisons
Fair, sourced, dated
How it works & docs
Setup, concepts and API docs
Changelog
What we shipped, when
Events & webinars
Sessions in Spanish and English
Free diagnosis
See what your conversations are leaving on the table.
We review up to 180 days of your WhatsApp history and send you a written diagnosis within 48 hours. Free, and nothing is connected until we've agreed in writing how your data is handled.