Guides, templates and tools for WhatsApp commerce.

What we've learned about selling and serving on WhatsApp, for ecommerce teams. Practical, dated and checked against primary sources.

Meta's rules and prices change often. Every resource says when it was checked and links to the source.

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What the WhatsApp Business app and Platform allow, how the 24-hour window, templates and per-message pricing work, and when coexistence makes sense.

September 29, 202610 min read

Template library

Cart, order updates, reviews, VIP and opt-in, in six languages, with Meta category, buttons and variables.

Team hours freed, a revenue scenario and the Kanesh plan that fits, with every formula shown. A scenario, not a promise.

In-depth guides on the WhatsApp Business Platform, consent and AI customer service.

- WhatsApp
- Pricing
WhatsApp Business app vs Platform: a guide for ecommerce
What the WhatsApp Business app and Platform allow, how the 24-hour window, templates and per-message pricing work, and when coexistence makes sense.
September 29, 202610 min read
- WhatsApp
- Consent & compliance
WhatsApp marketing consent in the EU, Spain and LatAm
Meta's opt-in rules, the GDPR, Spain's LSSI and Latin American data laws: how to collect, record and honor WhatsApp marketing consent. Not legal advice.
September 29, 20269 min read
- AI
- Customer service
AI customer service for ecommerce: when to hand off
A practical framework for AI and human customer service: what to automate, how to ground answers in order data, when to hand off, and what to measure.
September 29, 20268 min read

Step-by-step setups: goal, prerequisites, the setup in Kanesh, what to measure and the usual mistakes.

Marketing and ecommerce
WhatsApp abandoned-cart flow
Set up a WhatsApp abandoned-cart flow in Kanesh: consent, two templates, timing, replies in the inbox and how to read the results.
8 min read
Customer service
Answer order status without a person
Let the AI answer "where is my order?" with live Shopify data after verifying the customer, and hand off the cases it shouldn't handle.
7 min read
Marketing
Launch a WhatsApp campaign to opted-in customers
From audience to approved template to send speed: a WhatsApp campaign only to people who opted in, with replies answered and orders attributed.
9 min read
Customer service leads
AI and human handoff rules for your first 30 days
A week-by-week plan for your first month with an AI agent: what it answers, when it hands off, who picks up, and what to review each week.
10 min read

Reference material to use while you set things up.

WhatsApp template library
24 message templates for ecommerce, filterable by Meta category and use case, with a copy button.
24 templates · six languages
Glossary
From BSP and Coexistence to grounding and attribution: short, factual definitions with sources.
40+ terms · A to Z
ROI calculator
Your assumptions, transparent formulas, amounts in USD. Nothing you type leaves your browser.
Runs in your browser

Fair, sourced comparisons, product documentation, release notes and sessions.

See how your channels, team and AI work together. Let’s talk about your operation and your plan.