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Campaigns & flows

Campaigns your customers can answer.

Send WhatsApp campaigns to people who opted in and run flows from Shopify and Klaviyo events. When someone replies, it's a conversation in your inbox, and every order after a click is labelled attributed or estimated.

Book a demoSee how flows work

Illustration of a WhatsApp campaign: an approved template with an image is sent to an opted-in segment, scheduled with a send speed and quiet hours, and the results show a funnel ending in attributed and estimated orders.

Campaigns that get sent. Sales nobody attributes.

  1. A separate tool per channel

    Email in one, WhatsApp in another, and customers' replies in neither.

  2. The same message for everyone

    Without segments tied to orders and conversations, someone who just bought gets the same offer.

  3. Results in clicks, not orders

    The report shows opens; you need to know which campaign brought orders.

Built for WhatsApp's rules, not around them.

Campaigns reach only people with permission, on templates Meta has approved, at the pace and hours you choose.

  • Templates with media

    Create WhatsApp templates with images, video or documents. Meta approves each one before it can be sent.

  • Opted-in audiences only

    WhatsApp campaigns go only to people with permission. Everyone else is left out of the send.

  • Audiences from your data

    Beta

    Build audiences from contacts, tags and Shopify/Klaviyo data.

  • Schedule, pace and quiet hours

    Schedule campaigns, control send speed and set quiet hours, so nobody gets one in the middle of the night.

  • Instagram and Messenger

    Beta

    Campaigns on Instagram and Messenger reach people only within Meta's 24-hour window.

  • Email campaigns

    Email campaigns with a block editor, only to people who opted in, within your plan's monthly email allowance.

Flows that start from what actually happened.

Build flows on a visual canvas. An abandoned cart, a paid order, a Klaviyo segment or a keyword starts them; waits, templates, tags and handoffs move them along.

  • Wait for a reply before taking the next step.
  • Check the lifecycle stage, a tag or the channel before acting.
  • Hand the conversation to a person, with the reason, whenever the flow says so.

Triggers

  • Conversation created
  • Contact created
  • No reply after N hours
  • Tag added
  • Lifecycle stage changed
  • Order paid (Shopify)
  • Abandoned cart (Shopify)
  • Klaviyo segment entered
  • Keyword
  • Inbound webhook

Conditions

  • Lifecycle stage
  • Tag
  • Channel

Actions

  • Wait
  • Wait for reply
  • Send template
  • Send message
  • Assign
  • Add tag
  • Set lifecycle stage
  • Record consent
  • Resolve
  • Hand off

Illustration of a flow: when a cart is abandoned, wait one hour, send an approved WhatsApp template to contacts with permission, then wait up to 24 hours for a reply. If the customer replies, the AI agent answers in the inbox and hands off to the sales team when it shouldn't continue. If not, the contact is tagged.

Follow up on silence, at a decent hour.

Automatic follow-ups when a customer goes quiet, respecting quiet hours. Up to three steps, each with its own delay.

  • Set the delay and the message for each of up to three follow-ups.
  • Nothing goes out during your quiet hours.
  • Follow-up analytics show which step gets the replies.

Illustration of an automatic follow-up ladder with three steps and quiet hours from 21:00 to 09:00. The first follow-up falls at 22:10, inside quiet hours, so it is moved to 09:00. The customer replies at 09:14 and the remaining follow-ups are cancelled. A chart shows replies per step.

A reply is a conversation, not a bounce.

Replies to campaigns and flows land in the shared inbox, where the AI agent and your team pick them up with the order in view.

  • Answered from your data

    The AI agent answers from your knowledge and store data, and recommends from your live catalogue.

  • Handed off with context

    When the AI shouldn't answer, it hands the conversation to your team with the reason and context.

  • Measured in orders

    Orders that follow a campaign click show up next to the campaign, labelled attributed or estimated.

Orders after a campaign, method in view.

Beta

See which orders came after a campaign click, with the method shown: attributed vs estimated.

  • Attributed: the person clicked a tracked link in the campaign, and a paid Shopify order from them followed.
  • Estimated: no tracked click, but the order arrived within the window after the send. It's kept apart and never added to attributed.
  • Attributed means an order followed a click. It doesn't prove the message caused it, and we don't call it revenue generated.

Illustration of a campaign's order list. Each paid Shopify order is tagged attributed when the customer clicked a tracked link from the campaign before ordering, or estimated when there was no click but the order arrived within the window after the send. A note explains the method for each tag.

Campaigns measured in orders.

  • 26.9%

    of the September launch recipients clicked and ordered within 7 days

    Attributed · 12–18 September 2026. Buyers clicked a tracked link and paid within 7 days. August launch: 15.2%, sent to a Klaviyo segment built for it.

    Alma ConceptRead the story: Alma Concept

  • WhatsApp campaigns with tracked links, and welcome flows that start from Klaviyo lists.

    Alma ConceptRead the story: Alma Concept

Campaign questions

Can I send a campaign to everyone in my Shopify customer list?
No. WhatsApp campaigns go only to people with WhatsApp permission, and each template needs Meta's approval. Kanesh keeps a record of how and when each person gave permission.
Do Instagram and Messenger campaigns work the same way?
Only within Meta's 24-hour window, which means you can reach people who wrote to you in the last 24 hours. Cold outreach on those channels isn't possible.
Does Kanesh replace Klaviyo?
No. Kanesh uses your Klaviyo profiles and segments for WhatsApp audiences and flow triggers, and imports your Klaviyo campaign and flow performance. Klaviyo keeps doing its job.
How do you decide an order is attributed?
An order is attributed when the person clicked a tracked link in the campaign and a paid Shopify order from them followed. An order without a tracked click that arrives within the window after the send is labelled estimated and counted separately.
Are WhatsApp fees included?
No. You pay Meta's WhatsApp fees to Meta directly, separate from your plan and never through Kanesh. How many people you can message per day depends on your number's tier at Meta.
What happens when someone replies to a campaign?
The reply arrives in the shared inbox as a conversation. The AI agent can answer from your knowledge and store data, and hands off to your team when it shouldn't continue.

See what your conversations are missing.

See how your channels, team and AI work together. Let’s talk about your operation and your plan.

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